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PulseFlow Dashboard

{{ connected ? 'Connected' : 'Disconnected' }} • {{ bids.length }} events buffered

Total Requests

Matched / Forwarded

({{ formatPercent(stats.matched, stats.total) }})

Bids Won

({{ formatPercent(stats.won, stats.matched) }} of matched)

Avg Latency

~{{ stats.avgLatency }}ms

Last 24 hours

Requests by hour, win/loss rates, top signs, and loss reasons. Updated: {{ dashLastRefreshed }}

Requests

Bid Rate

{{ dashTotals.bidRate }}%

Wins

{{ dashTotals.wins }} ({{ dashTotals.winRate }}%)

Losses

{{ dashTotals.losses }} ({{ dashTotals.lossRate }}%)

Billed

{{ dashBilling.billed }} ({{ dashBilling.billRate }}%)

Impressions

Spend

${{ formatMoney(dashBilling.spend) }}

eCPM

${{ formatMoney(dashBilling.ecpm) }}

Unique Signs

Unique Campaigns

Active Campaigns

Pacing Health

{{ dashPacing.overallPacingHealth }}%

Operational alerts

Requests received by hour (last 24)

Truncated (too many rows)

Loading… Sign in to view metrics. No data (Firestorm bid logs may be disabled).

Top signs (by requests)

No sign data.

Wins: {{ s.wins }} • Losses: {{ s.losses }}

req • {{ s.winRate }}% win

Loss reasons (top)

No loss reasons captured.

Top campaigns (by spend)

No campaign spend data.

Billed imps: {{ c.impressions }} • eCPM: ${{ formatMoney(c.ecpm) }}

${{ formatMoney(c.spend) }}

spend

Top publishers (by requests)

No publisher data.

Bid rate: {{ p.bidRate }}% • Win rate: {{ p.winRate }}%

req

Campaigns & pacing

Active campaigns and their current pacing health.

Active campaigns

Loading…

No active campaigns found.

Selected campaign

Select a campaign to view pacing.

Loading pacing…

Daily Budget

${{ formatMoney(selectedCampaignInfo?.pacing?.dailyBudget) }}

Spent Today

${{ formatMoney(selectedCampaignInfo?.pacing?.spentToday) }}

Remaining

${{ formatMoney(selectedCampaignInfo?.pacing?.remainingBudget) }}

Pacing Health

{{ formatPercentFixed(selectedCampaignInfo?.pacing?.pacingHealth) }}%

Notes

Under-pacing: {{ !!selectedCampaignInfo?.pacing?.isUnderPacing }} • Over-pacing: {{ !!selectedCampaignInfo?.pacing?.isOverPacing }} • Last updated: {{ selectedCampaignInfo?.pacing?.lastUpdated || '—' }}

Engine plan (server)

Exact pacing targets/limits computed by PulseFlow right now.

No live plan yet: {{ livePlan?.reason || 'pacing not initialized' }}.

Today

Active now: {{ !!livePlan?.schedule?.isActiveNow }}

Daily limit: ${{ formatMoney(livePlan?.budgets?.dailyBudgetLimit) }}

Allowed today: ${{ formatMoney(livePlan?.budgets?.allowedDailyLimit) }}

Remaining today: ${{ formatMoney(livePlan?.budgets?.remainingBudgetToday) }}

Health

Expected by now: ${{ formatMoney(livePlan?.health?.expectedSpendByNow) }}

Health today: {{ formatPercentFixed(livePlan?.health?.healthToday) }}%

Campaign health: {{ formatPercentFixed(livePlan?.health?.pacingHealth) }}%

10-minute pacing

Cap (now): ${{ formatMoney(livePlan?.plan?.maxBudgetPer10Minutes) }}

Bucket used: ${{ formatMoney(liveSummary?.derived?.distributed10MinuteSpent) }}

Bucket remaining: ${{ formatMoney(liveSummary?.derived?.tenMinuteRemaining) }}

Rate plan

Target hourly: ${{ formatMoney(livePlan?.plan?.targetHourlyBudget) }}

Max hourly: ${{ formatMoney(livePlan?.plan?.maxHourlyBudget) }}

Target/active hr: ${{ formatMoney(liveSummary?.derived?.targetPerActiveHour) }}

Per-sign pacing (engine)

{{ perSignMeta.returned }} / {{ perSignMeta.totalSigns }} signs (truncated to {{ perSignMeta.signLimit }})

Resolving sign asset names…

Per-sign pacing is enabled, but no per-sign budgets/signs were returned.

Asset	Daily limit	Spent today	Remaining today	Health	10m cap	10m used	10m rem
Totals	${{ formatMoney(perSignTotals.dailyBudgetLimit) }}	${{ formatMoney(perSignTotals.spentToday) }}	${{ formatMoney(perSignTotals.remainingBudgetToday) }}	—	—	—	—
{{ perSignResolved?.[s.signId]?.asset_name \|\| perSignResolved?.[s.signId]?.displayName \|\| '—' }} OpenRTB: {{ s.signId }} {{ s.signTimeZoneId }}	${{ formatMoney(s?.budgets?.dailyBudgetLimit) }}	${{ formatMoney(s?.budgets?.spentToday) }}	${{ formatMoney(s?.budgets?.remainingBudgetToday) }}	{{ formatPercentFixed(s?.health?.healthToday) }}%	${{ formatMoney(s?.plan?.effectiveMaxBudget) }}	${{ formatMoney(s?.buckets?.distributed10MinuteSpent) }}	${{ formatMoney(s?.buckets?.tenMinuteRemaining) }}

Pacing chart

Shows both: active-hours pacing + billing spend pacing (Admin-style).

Active-hours pacing (engine)

Health: {{ formatPercentFixed(pacingTodayHealth) }}%

200%

Spent today: ${{ formatMoney(selectedCampaignInfo?.pacing?.spentToday) }} • Daily budget: ${{ formatMoney(selectedCampaignInfo?.pacing?.dailyBudget) }} • Est. target by now: ${{ formatMoney(pacingTodayExpectedByNow) }}

Billed spend pace (lifetime)

Billed spend vs campaign time elapsed (from Firestore rollups).

Loading spend… Spend analytics loading in background…

Pace: {{ formatPercentFixed(spendPacePct) }}%

200%

Spent to date: ${{ formatMoney(spendTotalToDate) }} • Expected by now: ${{ formatMoney(spendExpectedToDate) }} • Budget: ${{ formatMoney(campaignTotalBudget) }}

Billed spend by day

{{ dailySpendBars.length }} day(s)

Loading billed spend…

No daily spend docs yet.

target/day: ${{ formatMoney(dailySpendTarget) }}

Today (active hours)

Loading…

Loaded

Shows spend per hour (from billing) for today in campaign timezone.

No billing spend observed for today yet.

Active hours today: {{ hourlyActiveHoursLabel }} • Need: ${{ formatMoney(requiredPerRemainingActiveHour) }}/hr to hit EOD • Target (active hr): ${{ formatMoney(targetPerActiveHour) }}/hr • Remaining active hours: {{ remainingActiveHoursToday }}

{{ repaceStatus.label }} • Need is +{{ formatPercentFixed(repaceDeltaPct) }}% vs target, so hourly bars rise while re‑pacing. • Need is in line with target for on‑pace delivery.

active hours highlighted • hover for details

No pacing data available yet.

All Billing Records

Complete billing history for all campaigns (active and inactive) · Showing: {{ billingFilters.startDate }} to {{ billingFilters.endDate }}

Select date range and click "Load Data" to fetch billing records. Only records within the selected date range are included.

Start Date

End Date

Campaign Status

Group By

Filter by DSP Instance

Filter by Client

Filter by Seller ID

Filter by Sign ID

Sort By

Campaigns ({{ filteredBillingCampaigns.length }} filtered)

{{ billingSummary.activeCampaigns || 0 }} active, {{ billingSummary.inactiveCampaigns || 0 }} inactive

Total Amount

${{ formatMoney(billingSummary.totalAmount || 0) }}

Including markup

Profit

${{ formatMoney(billingSummary.profit || billingSummary.techFee || 0) }}

{{ formatPercent(billingSummary.profitMargin || billingSummary.techFeePercentage || 0, 100) }} margin

Base Spend

${{ formatMoney(billingSummary.spend || 0) }}

Excl. markup

Impressions

Avg eCPM

${{ formatMoney(billingSummary.averageCpm || 0) }}

Loading billing records...

No Data Loaded

Select a date range and click "Load Data" to view billing records

Campaign ID	Name	Client	DSP Instance	Seller IDs	Sign IDs	Status	Total Amount	Profit	Impressions	eCPM	Records	Date Range (Filtered)
{{ campaign.campaignId }}	{{ campaign.campaignName \|\| 'Unnamed' }}	—	{{ campaign.dspInstanceNames[0] }} +{{ campaign.dspInstanceNames.length - 1 }} —	{{ campaign.sellerIds[0] }} +{{ campaign.sellerIds.length - 1 }} —	+{{ campaign.signIds.length - 1 }} more —	{{ campaign.status }}	${{ formatMoney(campaign.totalAmount \|\| campaign.spend \|\| 0) }}	${{ formatMoney(campaign.techFee \|\| 0) }}	{{ (campaign.impressions \|\| 0).toLocaleString() }}	${{ formatMoney(campaign.impressions > 0 ? (campaign.totalAmount / campaign.impressions) * 1000 : 0) }}	{{ campaign.recordCount \|\| 0 }}	{{ campaign.firstBillingDate }} to {{ campaign.lastBillingDate }}

Date	Spend	Tech Fee	Total	Impressions	Records
{{ record.date }}	${{ formatMoney(record.spend \|\| 0) }}	${{ formatMoney(record.techFee \|\| 0) }}	${{ formatMoney(record.totalAmount \|\| 0) }}	{{ (record.impressions \|\| 0).toLocaleString() }}	{{ record.recordCount \|\| 0 }}

Date	Campaign ID	Spend	Tech Fee	Total	Impressions
{{ record.date }}	{{ record.campaignId }}	${{ formatMoney(record.spend \|\| 0) }}	${{ formatMoney(record.techFee \|\| 0) }}	${{ formatMoney(record.totalAmount \|\| 0) }}	{{ (record.impressions \|\| 0).toLocaleString() }}

Showing first 500 of {{ billingIndividualRecords.length.toLocaleString() }} records

Client Details

Loading client details...

Client Information

Client ID: {{ selectedClient.clientId }}

Name: {{ selectedClient.name || '—' }}

Domain: {{ selectedClient.domain || '—' }}

Seat ID: {{ selectedClient.seatId || '—' }}

Notes: {{ selectedClient.notes }}

User Information

User ID: {{ selectedClient.userId }}

Name: {{ selectedClientUser.name || '—' }}

Email: {{ selectedClientUser.email || '—' }}

Phone: {{ selectedClientUser.phoneNumber }}

Business Account: {{ selectedClientUser.isBusinessAccount ? 'Yes' : 'No' }}

Price Preference: {{ selectedClientUser.pricePreference }}

Sign Details

Loading sign details...

Sign Information

Asset Name:

Sign ID:

Publisher:

Seller ID:

Location:

{{ selectedSign.latitude && selectedSign.longitude ? `${selectedSign.latitude}, ${selectedSign.longitude}` : '—' }}

Status:

City/State:

Network:

Media Type:

OpenRTB UUID:

Location Details

Venue:

Address:

Search by Inventory

Select a date range to find available signs and publishers, then filter billing data by your selection.

Step 1: Select Date Range

Start Date

End Date

Search Results

Total Records

Unique Signs

Unique Publishers

Costs shown are base spend only (excluding tech fees)

Step 2: Search by Sign

No signs match your search

Step 2: Search by Publisher

No publishers match your search

Select dates to search for available signs and publishers

This will help you filter billing data by specific inventory

Time

Status

Sign / Publisher

Details

Show:

Rendering {{ displayedBids.length }} rows

{{ bid.publisher || 'Unknown Publisher' }} • Campaign: {{ bid.campaign }} • Creative: {{ getCreativeId(bid) }}

BILLED

PENDING

WIN: ${{ bid.price?.toFixed(2) || '0.00' }}

LOSS: {{ bid.reasonDescription || bid.reasonCode || 'No reason' }}

BID: ${{ bid.bidPrice.toFixed(2) }}

Floor: ${{ bid.bidfloor }}

Waiting for incoming bids...

Bid Details

Status

Reason/Error

{{ selectedBid.reasonDescription || selectedBid.lossDetail || selectedBid.reason || selectedBid.error || '-' }}

Latency

~{{ Math.floor(Math.random() * 50 + 20) }}ms

Request ID

Sign ID

Creative ID

Candidate Campaigns

Eligibility Checks

{{ (selectedBid.rejectionDetails && selectedBid.rejectionDetails.length) ? selectedBid.rejectionDetails.length : (selectedBid.rejectionSummary ? Object.keys(selectedBid.rejectionSummary).length : 0) }} checked

checked {{ rej.campaignName }}

reason - {{ rej.reason }}

checked {{ campaignId }}

reason - {{ reason }}

💎 Bid Cost Calculation

Impressions/Multiplier

CPM Bid

${{ selectedBid.bidPrice.toFixed(4) }}

Calculated Cost

${{ selectedBid.actualCost.toFixed(6) }}

Pacing Cost (Conservative)

${{ selectedBid.pacingCost.toFixed(6) }}

Pacing Cost Details

{{ JSON.stringify(selectedBid.pacing.pacingCostDetails, null, 2) }}

This shows the exact cost calculation used for pacing decisions. With qty.multiplier, costs are calculated before the bid wins.

No Cost Data Available

Cost calculations are not available for this rejection type.

Rejection Reason:

bidPrice: {{ selectedBid.bidPrice ?? 'null' }}

actualCost: {{ selectedBid.actualCost ?? 'null' }}

pacingCost: {{ selectedBid.pacingCost ?? 'null' }}

impressions: {{ selectedBid.impressions ?? 'null' }}

Why no cost data?

• Early rejections (no campaign, invalid price) happen before cost calculation

• Pacing rejections include full cost details

• Older events from before this feature was added

Full OpenRTB Bid Request

{{ selectedBid.rawRequestText }}

Length: {{ selectedBid.rawRequestText.length.toLocaleString() }} chars

{{ getCreativeType(selectedBid) }} Creative Content

{{ getCreativeContent(selectedBid) }}

Type: {{ getAdmType(selectedBid) }} Length: {{ getCreativeContent(selectedBid).length.toLocaleString() }} chars Duration: {{ getVastDuration(selectedBid) }}

Creative Content Not Captured

The VAST/HTML creative content was stripped to save space.

To enable full creative logging:

fly secrets set LOG_BID_ADM_FULL=true

See CREATIVE_DEBUGGING.md for details

Full OpenRTB Bid Response

{{ JSON.stringify(selectedBid.response, null, 2) }}

Seatbids: {{ selectedBid.response.seatbid?.length || 0 }} NBR Code: {{ selectedBid.response.nbr }} Length: {{ JSON.stringify(selectedBid.response).length.toLocaleString() }} chars

Full Win Notification

{{ JSON.stringify(selectedBid.winNotification, null, 2) }}

Price: ${{ selectedBid.winNotification.price.toFixed(2) }} Impressions: {{ selectedBid.winNotification.impressions }} Time: {{ new Date(selectedBid.winNotification.timestamp).toLocaleString() }}

Full Loss Notification

{{ JSON.stringify(selectedBid.lossNotification, null, 2) }}

Reason Code: {{ selectedBid.lossNotification.reason }} Description: {{ selectedBid.lossNotification.reasonDescription }} Time: {{ new Date(selectedBid.lossNotification.timestamp).toLocaleString() }}

Billing Notification

{{ JSON.stringify(selectedBid.billingRaw || { price: selectedBid.billingPrice, timestamp: selectedBid.billingTimestamp }, null, 2) }}

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